Easy Way To Set Up Google Analytics Account & Property(2020)

If you are looking to set up Google Analytics account and create a property, this is one of the easy to understand posts for you. To set up a Google Analytics account, you just need to have a Gmail account and follow the following steps.

Step 1-Visit analytics.google.com.

set up google analytics- sign in with gmail or create new account

As seen above, you will need to sign in or create a new Gmail account to continue with the google analytics account setup process.

Step 2-Set Up Google Analytics For Free

Once you sign in with existing or new Gmail account, you will reach the -set up google analytics for free page as shown below. To get a basic understanding of google analytics, read how google analytics works.

set up google analytics for free screen

Next click on the set up for free button. You will reach the create an account page. Enter an account name – either your business name or something related to your business.

google analytics create account page

Below account details inside the account setup, you will see account data sharing settings. By default, four options will be checked inside account data sharing settings. You don’t have to change it. Let it be like that.

google analytics account data sharing settings

Now click on the “Next” button and proceed to the second step of setting up google analytics account i.e. what do you want to measure?

set up google analytics second step-what do you want to measure

Step 3- Choose What Do You Want To Measure

Choose the web if you want to collect only the user behavior data inside the website. Choose the second option i.e. Apps, if you want to collect user behavior data inside iOS or Android apps. Choose the third option Apps & Web (Beta) if you are interested in gathering cross-platform, user-centric insights.

Set up google analytics- Step 2-Choose web inside what do you want to measure

Click on the “Next” button once you choose the type of data you want to measure. For this post, we have chosen the “Web” option. On clicking the next button, you will reach the property setup page.

Step 4 Property Setup Page

Inside property set up, fill the property details like website name, website URL, industry category and reporting time zone, etc properly.

set up google analytics step 3- property setup

Once you enter all details inside property setup, click on “Create” button.

You will be prompted with a pop up displaying “Google Analytics Terms of Service Agreement” and “Additional Terms Applicable to Data Shared with Google”. Just select your country and tick the shown checkboxes. Next click on the “I Accept” button to continue setting up your Google Analytics account.

Now this will take you to the tracking code page inside google analytics as shown in below image.

tracking code page inside google analytics

As you can see from the above image, you will be provided tracking code. You need to add this tracking code to all pages of your website if you want to track user behavior data throughout your website.

You need to place this tracking code immediately after the opening <head> tag. This code includes your unique tracking Id which you can use to integrate other platforms like google tag manager etc. Your tracking code can be found under the admin area inside your google analytics account.

Google analytics admin area


Google Analytics accounts are organized into 4 different levels

  1. Organization
  2. Account
  3. Property

Typically separate google analytic accounts are preferred for separate businesses. You can set up the way you want data to be collected from your website and also limit the access of available data within your organization. You need to have at least one property set up for one analytics account. The data once collected can not be reversed.

We hope you found this blog post very useful to set up the Google Analytics account. Please use the comment section below if you have any queries related to how to set up a Google Analytics account.

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